4P, 7P and 4C: fundamental components of the marketing mix

4P, 7P and 4C: fundamental components of the marketing mix 4c marketing mix 4C's of Digital Economy- Redefining 4P's of Marketing Mix The four variables are- Product, Price, Place and Promotion and help a firm to 4c marketing mix While 4C's marketing refers to Consumer, Cost, Convenience, and Communication 4P's marketing mix explains if a company wants to market

4c marketing mix The principal aim of this paper is to probe the role of 4c's of marketing mix, , consumer needs, communication, cost and convenience in predicting trust as

4cash 2541 The 4C tenets of customer value, cost, and convenience establish both a rational and emotional connection with the prospective consumers  According to natural food & beverage consulting experts, the 4P and 4C models define a company's marketing mix, communicate a product's