4c marketing mix

4c marketing mix   Dan 4cash 2541

Download scientific diagram 1: Relationship between 4P and 4C marketing mix from publication: Marketing Management in other Context

Fundamentally, the 4Cs of marketing emphasizes the importance of consumer focus with the approach to the marketing mix It starts from the The 4Cs to replace the 4Ps of the marketing mix: Consumer wants and needs; Cost to satisfy; Convenience to buy and Communication (Lauterborn,

แจกโค้ดคิง legacy THE EVOLUTION AND REVOLUTION OF MARKETING MIX FROM 4P TO 4C TO 4E TO E-MARKETING MIX: A LITERATURE OVERVIEW Yudhi Prasetya Mada Faculty of Economics and Created in 1990, the 4 Cs of the marketing mix is the original 4 C framework It consists of: Customer Wants and Needs; Cost; Convenience; Communication