MARKETING MIX CREATES PURCHASING DECISIONS WITH

The integrated marketing mix: translating the 4 P's into the 4 C's 4c marketing mix According to the first pillar of the 4c model of marketing mix, a marketing campaign should be aimed at creating value for customers Lauterborn 4c marketing mix Definition of the 4C Marketing Mix: a recent version by Kotler et al of the marketing mix specifically aimed at the digital economy This special mix has

4cash 2541 Marketing that being the 4P's As we shift from selling the 4P's to commercializing the 4C's The marketing mix is a classic tool to help plan what to offer